The season of 2010/11 was not exactly a bumper one.
It got off to a good start with some decent early season snow falls in December and then in many resorts not a flake fell for two months.
But the real reason the season was not bumper was not the snow, but rather the economic situation. Many people decided not to go skiing and decided to cutback on a winter break rather than a summer one.
Some resorts saw a sharp fall in British visitors and many of those that did make it to the Alps cut back on their spending when out there.
In 2008/09 the market fell by 13% and in 2009/10 it went down by 11%. Here at PlanetSKI we predict the fall will be less for last season but there will still be an overall decline.
France is expected to be the market leader but once again the country's share of the market will probably have fallen as people perceive it as being more expensive then say Austria or Italy.
Switzerland will be lucky if it holds steady at 6% of the market as the poor exchange rate has led many people to look elsewhere.
The schools and children's market will undoubtedly be down too, but that is as much to do with a late Easter holiday period.
On the bright side though the tour operators will undoubtedly claim success as their market share is expected to increase.
Many people now opt for a package holiday rather than a DIY break.
The report is out at 12.00 today and we will bring you a full on PlanetSKI when it is out.
If you are in the ski industry or just an interested party it will make compulsory reading.
source: www.planetski.eu
